New greeting card range, Dottie Garden, launched at Progressive Greetings Live 2025

On 3 June, I made the trip to London for Progressive Greetings Live 2025, an international trade show for the greeting card industry.

This was an extra special one for me this year, as it marked the official launch of my new card range, Dottie Garden, with the wonderful team at Paper Rose.

It was the first time I’d seen the finished cards in person, and wow - what a moment. When working on licensed designs, it can be quite a wait between the initial concept and the final product, but this was so worth it. The foiling and embossing details are absolutely stunning and bring the artwork to life in such a beautiful way. I honestly couldn’t be happier with how they’ve turned out.

The show was also a lovely chance to meet some of the Paper Rose team face-to-face and chat about how the range has been received. Nothing beats that in-person connection - and it made the whole experience even more special.

A heartfelt thank you to my amazing agent, Sarah at This Is Iris, and to everyone at Paper Rose who worked so hard to bring this range to life.

I’ve had the pleasure of working with a number of card publishers over the years, but I’ve always admired Paper Rose from afar. So this collaboration is a bit of a dream come true - and there are more designs on the way... Stay tuned!