As we kick off another year, many of us are thinking about goals, resolutions, and how to make this year different from the last. But here’s an idea that doesn’t require long lists or lofty ambitions: Choose a 'Word of the Year' for your business!
What is a 'Word of the Year'?
It’s exactly what it sounds like – one word that becomes your guiding theme for the year. It’s a simple, focused way to anchor your business and keep you aligned with what really matters. Think of it as a mini compass to guide your decisions, shape your strategy and inspire your actions.
Why it works
When you choose a single word, it acts as a constant reminder of your priorities. It’s easy to get caught up in the day-to-day hustle of running a business, but having a word to refer to can help you stay on track. Whether it’s about improving productivity, growing your brand or creating a better customer experience, your word will help steer your business toward what matters most.
Here are a few reasons why this practice can work wonders:
clarity – it simplifies your focus and keeps you aligned with your long-term goals
motivation – having a word can inspire you to push through tough moments
consistency – it serves as a daily reminder to stay on course, even when the little distractions pop up
Choosing your word
When selecting a word, think about what your business needs most right now. What do you want to embody this year? What’s a key area you want to improve or amplify?
The beauty of a 'Word of the Year' is that it’s your word – it doesn’t have to fit anyone else’s expectations. It’s all about setting the tone for your year, and having something to refer back to whenever you need a little direction.
How to make it stick
Once you've picked your word, keep it visible. Write it on your whiteboard, make it the lock screen on your phone. The more you see it, the more it’ll remind you of your intentions - and keep you motivated.
So, as you step into the new year, why not try something a little different? Pick a word that feels right for you and let it guide your business to success, one step at a time.
If you are struggling to choose a word, I have given you a few examples below!
I would love to know what word you select...
